{"id":3775,"date":"2012-11-12T21:32:40","date_gmt":"2012-11-12T21:32:40","guid":{"rendered":"http:\/\/www.architettimiglioreservetto.it\/website\/?p=3775"},"modified":"2013-11-06T12:45:08","modified_gmt":"2013-11-06T12:45:08","slug":"nyt-bergdorf","status":"publish","type":"post","link":"http:\/\/www.architettimiglioreservetto.it\/website\/nyt-bergdorf\/","title":{"rendered":"NYT BERGDORF"},"content":{"rendered":"

categories<\/span>       clients<\/span><\/a><\/p>\n

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urban<\/span><\/a><\/td>\nmuseums<\/span><\/a><\/td>\n+exhibitions+<\/span><\/a><\/td>\nfair design<\/span><\/a><\/td>\narchitecture<\/span><\/a><\/td>\ninteriors<\/span><\/a><\/td>\ndesign<\/span><\/a><\/td>\ngraphics<\/span><\/a><\/td>\nvideo<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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THE NEW YORK TIMES & BERGDORF GOODMAN
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Location:<\/strong> Palazzo Lombardia. Milano<\/span>
\nDate:<\/strong> september 2012<\/span>
\nClient:<\/strong> The New York Times Style Magazine
\n<\/span><\/p>\n

On the occasion of the preview of an extract from the documentary Scatter my ashes at Bergdorf\u2019s for the 111 years celebration of the luxury department stores Bergdorf Goodman in New York, Migliore+Servetto Architects has designed a very light set up at the 38\u00b0 and 39\u00b0 floors of the scenographic viewpoint of Lombardia skyscraper.
\nAt the 39\u00b0 floor: a small \u201cmovie theater\u201d shows a preview of an extract from the documentary Scatter my ashes at Bergdorf\u2019s, while in the hall with a 270\u00b0 view over Milan, as the prow of a boat, 18 bookrests activate a narration through images about New York Times, T Magazine and Bergdorf Goodman.
\nAt the end of the hall a big ledwall hovers over Milan\u2019s skyline where, like in a great virtual book, a series of images and stories about the two brands can be seen.
\nAt the 38\u00b0 floor the terrace hosts an installation of light for the outdoor lounge area: spheres of light and graphics, with different diameters follow one after the other defining the space and lighting a unique view of the Milanese skyline. (Lamps: Happy Apple, by Pedrali, 2012)<\/span><\/p>\n<\/td>\n

installations
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Photo \u00a9 Chiara Berselli <\/span>
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categories       clients urban museums +exhibitions+ fair design architecture interiors design graphics video   THE NEW YORK TIMES & BERGDORF GOODMAN Location: Palazzo Lombardia. Milano Date: september 2012 Client: The New York Times Style Magazine On the occasion of the preview of an extract from the documentary Scatter my ashes at Bergdorf\u2019s for the 111 years celebration […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","hentry","category-installation","category-video"],"_links":{"self":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/comments?post=3775"}],"version-history":[{"count":56,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/3775\/revisions"}],"predecessor-version":[{"id":6375,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/3775\/revisions\/6375"}],"wp:attachment":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/media?parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/categories?post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/tags?post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}