{"id":1142,"date":"2012-06-14T17:06:53","date_gmt":"2012-06-14T17:06:53","guid":{"rendered":"http:\/\/www.architettimiglioreservetto.it\/website\/?p=1142"},"modified":"2013-11-06T12:37:53","modified_gmt":"2013-11-06T12:37:53","slug":"about-boffi","status":"publish","type":"post","link":"http:\/\/www.architettimiglioreservetto.it\/website\/about-boffi\/","title":{"rendered":"about boffi"},"content":{"rendered":"<p><span style=\"font-family: Helvetica; font-size: 14px; font-weight: lighter; color: #eb1b57;\">categories<\/span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a style=\"text-decoration: none; font-weight: lighter;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/clients\/\"><span style=\"font-family: Helvetica; font-size: 14px; color: #707070;\">clients<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-727\" title=\"\" src=\"http:\/\/www.architettimiglioreservetto.it\/website\/wp-content\/uploads\/2012\/06\/linea-rossa-01-1024x11.png\" alt=\"\" width=\"900\" height=\"6\"\/><\/p>\n<table style=\"text-align: center; width: 900px; font-family: Helvetica; color: #eb1b57; height: 28px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"vertical-align: center; width: 70px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/urban\/\"><span style=\"font-family: Helvetica; font-size: 16px; font-weight: lighter; color: #eb1b57;\">urban<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 110px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/museums\/\"><span style=\"font-family: Helvetica; font-size: 16px; font-weight: lighter; color: #eb1b57;\">museums<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 110px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/exhibition\/\"><span style=\"font-family: Helvetica; font-size: 16px; font-weight: lighter; color: #eb1b57;\">+exhibitions+<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 110px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/fair-design\/\"><span style=\"font-family: Helvetica; font-size: 16px;font-weight: lighter; color: #eb1b57;\">fair design<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 120px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/architecture\/\"><span style=\"font-family: Helvetica; font-size: 16px; font-weight: lighter; color: #eb1b57;\">architecture<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 100px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/interior\/\"><span style=\"font-family: Helvetica; font-size: 16px;font-weight: lighter; color: #eb1b57;\">interiors<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 95px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/design\/\"><span style=\"font-family: Helvetica; font-size: 16px; font-weight: lighter;color: #eb1b57;\">design<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 100px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/graphics\/\"><span style=\"font-family: Helvetica; font-size: 16px; font-weight: lighter;color: #eb1b57;\">graphics<\/span><\/a><\/td>\n<td style=\"vertical-align: center; width: 95px;\"><a style=\"text-decoration: none;\" href=\"http:\/\/www.architettimiglioreservetto.it\/website\/video\/\"><span style=\"font-family: Helvetica; font-size: 16px; font-weight: lighter;color: #eb1b57;\">video<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-727\" title=\"\" src=\"http:\/\/www.architettimiglioreservetto.it\/website\/wp-content\/uploads\/2012\/06\/linea-rossa-01-1024x11.png\" alt=\"\" width=\"900\" height=\"6\" \/><br \/>\n&nbsp;<\/p>\n<table style=\"text-align: left; width: 100%;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"vertical-align: top; width: 606px;\"><span style=\"font-family: Helvetica; font-weight: bold;\">ABOUT BOFFI<\/span><\/p>\n<p><span style=\"font-family: Helvetica; font-size: 12px;\"><strong>Location:<\/strong> Milano <\/span><br \/>\n<span style=\"font-family: Helvetica; font-size: 12px;\"><strong>Date:<\/strong> 2003<\/span><br \/>\n<span style=\"font-family: Helvetica; font-size: 12px;\"><strong>Client:<\/strong> Boffi<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Helvetica; font-size: 12px;\">For the opening of Boffi\u2019s Milano showroom, the firm\u2019s history is recounted by a dynamic installation that uses 200 meters of ribbon images and graphics. Hung from the ceiling, they run across a flexible transparent support and are overlaid with as many meters of variable-field electroluminescent lighting which switches on with programmed dissolves.<br \/>\nThe interpretation of superimposed images unfolds continuously, supplemented by synchronized animations projected onto three transparent holographic screens suspended among the ribbons.<br \/>\nOn the floor above, the story is run horizontally through a sequence of rooms and allows for a closer reading of the images. In the external courtyard graphic animations are projected on a 6 x 6 meters screen.<br \/>\n<\/span><\/p>\n<\/td>\n<td style=\"vertical-align: top; text-align: right; width: 274px;\"><span style=\"color: #888888;\"><small><span style=\"font-family: Helvetica;\">installations<br \/>\ninteractions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"text-align: left; width: 700px; height: 196px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"vertical-align: top;\"><img decoding=\"async\" title=\"1\" src=\"http:\/\/www.architettimiglioreservetto.it\/website\/wp-content\/uploads\/2013\/01\/124.png\" alt=\"\" \/><br \/>\n&nbsp;<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top;\"><img decoding=\"async\" title=\"2\" src=\"http:\/\/www.architettimiglioreservetto.it\/website\/wp-content\/uploads\/2013\/01\/220.png\" alt=\"\"\/><br \/>\n&nbsp;<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top;\"><img decoding=\"async\" title=\"3\" src=\"http:\/\/www.architettimiglioreservetto.it\/website\/wp-content\/uploads\/2013\/01\/310.png\" alt=\"\" \/><br \/>\n&nbsp;<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top;\"><img decoding=\"async\" title=\"4\" src=\"http:\/\/www.architettimiglioreservetto.it\/website\/wp-content\/uploads\/2013\/01\/49.png\" alt=\"\"  \/><br \/>\n&nbsp;<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top;\"><img decoding=\"async\" title=\"5\" src=\"http:\/\/www.architettimiglioreservetto.it\/website\/wp-content\/uploads\/2013\/01\/59.png\" alt=\"\" \/> &nbsp;<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top; font-family: Helvetica; width: 300px;\"><iframe loading=\"lazy\" width=\"700\" height=\"393\" src=\"http:\/\/www.youtube.com\/embed\/VADKdZpaEHM?&#038;rel=0&#038;showinfo=0&#038;hd=1&#038;autohide=1&#038;color=white\" frameborder=\"0\" allowfullscreen><\/iframe>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: top; width: 606px;\"><span style=\"font-family: Helvetica;font-size: 11px; font-weight: ;\">Photo \u00a9 Duilio Bitetto <\/span><br style=\"font-family: Helvetica;\" \/><br \/>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>categories&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;clients urban museums +exhibitions+ fair design architecture interiors design graphics video &nbsp; ABOUT BOFFI Location: Milano Date: 2003 Client: Boffi For the opening of Boffi\u2019s Milano showroom, the firm\u2019s history is recounted by a dynamic installation that uses 200 meters of ribbon images and graphics. Hung from the ceiling, they run across a flexible transparent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[7,12],"tags":[],"class_list":["post-1142","post","type-post","status-publish","format-standard","hentry","category-exhibitions","category-graphics"],"_links":{"self":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/1142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/comments?post=1142"}],"version-history":[{"count":27,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/1142\/revisions"}],"predecessor-version":[{"id":9155,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/1142\/revisions\/9155"}],"wp:attachment":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/categories?post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/tags?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}