{"id":10634,"date":"2015-10-21T14:40:05","date_gmt":"2015-10-21T14:40:05","guid":{"rendered":"http:\/\/www.architettimiglioreservetto.it\/website\/?p=10634"},"modified":"2015-11-02T11:33:48","modified_gmt":"2015-11-02T11:33:48","slug":"bellissima-villa-reale-monza","status":"publish","type":"post","link":"http:\/\/www.architettimiglioreservetto.it\/website\/bellissima-villa-reale-monza\/","title":{"rendered":"Bellissima Monza"},"content":{"rendered":"

categories<\/span>       clients<\/span><\/a><\/p>\n

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urban<\/span><\/a><\/td>\nmuseums<\/span><\/a><\/td>\n+exhibitions+<\/span><\/a><\/td>\nfair design<\/span><\/a><\/td>\narchitecture<\/span><\/a><\/td>\ninteriors<\/span><\/a><\/td>\ndesign<\/span><\/a><\/td>\ngraphics<\/span><\/a><\/td>\nvideo<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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BELLISSIMA.
\nL’Italia dell’alta moda 1945 – 1968
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Location:<\/strong> Villa Reale Monza<\/span>
Design by:<\/strong> Ico Migliore and Mara Servetto \/ Migliore+Servetto Architects<\/span>
\nDate:<\/strong> September 2015<\/span>
\nCurated by:<\/strong> Maria Luisa Frisa, Anna Mattirolo, Stefano Tonchi<\/span>
\nClient:<\/strong> Civita<\/span><\/p>\n

The set-up designed by Migliore+Servetto Architects for the exhibit \u201cBellissima. L\u2019Italia dell\u2019alta moda 1945-1968\u201d, at Villa Reale in Monza, is characterized by a lightly sign and by a rich dialogue with the historic environment.
\nA delicate intervention intended to highlight the dual beauty: of the clothing and the textile materials on display, and the wonderful location, by opting for the identification of different areas through soft and singular narrative elements.
\nAmong these, there is a dynamic system of different layers that, raising from the ground such as graceful flying carpets and made up of light and colorful membranes, define the various thematic areas. Above them, thin wireframes with micro-led emphasize the creations worn by the manikins.
\nInside each room the strong connection between art and fashion is highlighted by wide wall-mirrors that, whilst acting as real supports, also recall the idea of the mirror as a reflecting surface that multiplies the space. Each of these wall-mirrors present a graphic texture that recalls Gio Ponti\u2019s drawings, and accommodate a selection of contemporary artworks that have inspired fashion designers.
\nThe fil rouge of the exhibition is the peculiar relationship created by the single objects on display and their setting: wall-mirrors, paintings and \u2018 flying carpets\u2019, establish a dialogue with the rooms of the Villa, alluding to and aiming to recreate \u2018past\u2019 atmospheres.
\nThe gallery located at the entrance provides visitors with an insight into the fashion trends of the years 1945-1968 through the expressive photographs taken by Federico Garolla.
\nThe exhibition\u2019s path starts from here and runs anticlockwise along the rooms of Villa Reale, which are separated one another by an impressive hallway.
\nThe hallway presents a special set-up: on a table of 40 mt. long textiles samples are arranged in order to recreate a designer\u2019s studio. The table leads visitors towards the exit, and tells them about the history of Italian textile production.
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exhibitions
\ngraphics
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\"\"  <\/td>\n<\/tr>\nPhoto by: \u00a9 Andrea Martiradonna<\/span>

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categories       clients urban museums +exhibitions+ fair design architecture interiors design graphics video   BELLISSIMA. L’Italia dell’alta moda 1945 – 1968 Location: Villa Reale Monza Design by: Ico Migliore and Mara Servetto \/ Migliore+Servetto Architects Date: September 2015 Curated by: Maria Luisa Frisa, Anna Mattirolo, Stefano Tonchi Client: Civita The set-up designed by Migliore+Servetto Architects for the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10634","post","type-post","status-publish","format-standard","hentry","category-home"],"_links":{"self":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/10634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/comments?post=10634"}],"version-history":[{"count":8,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/10634\/revisions"}],"predecessor-version":[{"id":10682,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/10634\/revisions\/10682"}],"wp:attachment":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/media?parent=10634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/categories?post=10634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/tags?post=10634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}