{"id":10512,"date":"2015-10-06T13:27:46","date_gmt":"2015-10-06T13:27:46","guid":{"rendered":"http:\/\/www.architettimiglioreservetto.it\/website\/?p=10512"},"modified":"2015-10-06T13:27:46","modified_gmt":"2015-10-06T13:27:46","slug":"mondadori-concept-store","status":"publish","type":"post","link":"http:\/\/www.architettimiglioreservetto.it\/website\/mondadori-concept-store\/","title":{"rendered":"MONDADORI CONCEPT STORE"},"content":{"rendered":"

categories<\/span>       clients<\/span><\/a><\/p>\n

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urban<\/span><\/a><\/td>\nmuseums<\/span><\/a><\/td>\nexhibitions<\/span><\/a><\/td>\nfair design<\/span><\/a><\/td>\narchitecture<\/span><\/a><\/td>\n+interiors+<\/span><\/a><\/td>\ndesign<\/span><\/a><\/td>\ngraphics<\/span><\/a><\/td>\nvideo<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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MONDADORI CONCEPT STORE<\/span><\/p>\n

Location<\/strong>: San Pietro all’Orto, Milano<\/span>
\nDate<\/strong>: June 2015<\/span>
\nClient<\/strong>: Mondadori Spa<\/span><\/p>\n

The new Mondadori store designed by\u00a0\u00a0Migliore + Servetto Architects, is an innovative, Italian space, expressing the original concept of \u201cMondadori for you\u201d in a renovated dimension which guides the visitor in the heart of \u201cMondadori Experience\u201d.
\nA welcoming area to return to, of \u2018high density\u2019 products and people-friendly, where the visitors can easily find their way around at their own pace, depending on needs.
\nThe wide central staircase, which is the heart of the store, links the shop\u2019s three different levels and guides the visitor along a journey of discovery between tradition and innovation which unfolds from Mondadori\u2019s first steps to its contemporary editorial choices.
\nThe \u201cMondadori red\u201d of the stairs\u00a0and graphics, meets the green and the white of the \u00a0stands against the walls.
\nFlexible elements – characterized by the soft transparency of the pierced metal sheets and complex system of graphic signs –\u00a0are\u00a0featured throughout the exhibition space, while Mondadori’s story is projected in the background.
\nThe light is well integrated within the space, and is used to define the different areas of the exhibition.\u00a0
\nInside white metal rings the light extends along a technical fabric bearing Mondadori logo.
\nIn an osmotic flow between inside and outside the upper floor presents a long supporting element in wood, acting as bench as well as exhibition place, creating a space where people and books interact.
\nA warm greje tonality characterizes\u00a0the walls, ceiling and flooring, creating a unique space which emphasizes the real protagonists: the books,\u00a0which the visitor can touch, open and browse through.
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interiors
\ngraphics
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\"\"  <\/td>\n<\/tr>\nPhoto \u00a9 Andrea Martiradonna <\/span>

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categories       clients urban museums exhibitions fair design architecture +interiors+ design graphics video   MONDADORI CONCEPT STORE Location: San Pietro all’Orto, Milano Date: June 2015 Client: Mondadori Spa The new Mondadori store designed by\u00a0\u00a0Migliore + Servetto Architects, is an innovative, Italian space, expressing the original concept of \u201cMondadori for you\u201d in a renovated dimension which guides the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10512","post","type-post","status-publish","format-standard","hentry","category-home"],"_links":{"self":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/10512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/comments?post=10512"}],"version-history":[{"count":9,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/10512\/revisions"}],"predecessor-version":[{"id":10556,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/posts\/10512\/revisions\/10556"}],"wp:attachment":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/media?parent=10512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/categories?post=10512"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/tags?post=10512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}