{"id":8033,"date":"2013-06-04T14:45:47","date_gmt":"2013-06-04T14:45:47","guid":{"rendered":"http:\/\/www.architettimiglioreservetto.it\/website\/?page_id=8033"},"modified":"2013-11-08T12:27:53","modified_gmt":"2013-11-08T12:27:53","slug":"pedrali-stand-2012","status":"publish","type":"page","link":"http:\/\/www.architettimiglioreservetto.it\/website\/pedrali-stand-2012\/","title":{"rendered":"Pedrali Stand 2012"},"content":{"rendered":"

categories<\/span>       clients<\/span><\/a><\/p>\n

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urban<\/span><\/a><\/td>\nmuseums<\/span><\/a><\/td>\nexhibitions<\/span><\/a><\/td>\n+fair design+<\/span><\/a><\/td>\narchitecture<\/span><\/a><\/td>\ninteriors<\/span><\/a><\/td>\ndesign<\/span><\/a><\/td>\ngraphics<\/span><\/a><\/td>\nvideo<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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A WHEEL FOR PEDRALI.<\/span><\/p>\n

Location:<\/strong> Salone del Mobile 2012. Milano <\/span>
\nDate:<\/strong> April 2012<\/span>
\nClient:<\/strong> Pedrali<\/span><\/p>\n

Ico Migliore and Mara Servetto have designed for Pedrali Stand during the 2012 Design Week a dynamic and allegoric landscape.
\nIn order to explore their quality and wide production and understand it in detail, 10 scenographic, big, out of scale, 5 metres diameter wheels, host the products displayed in all their finishings and shapes.
\nThe series and the wide range of the offer are enlightened by the living narrative of graphic dynamic video projections, shown on the wheels\u2019 backgrounds and allowing a double layer of reading.
\nThe volume designed for the reception and the lounge area becomes a background offstage of the different perspectives.
\nA multilayered border, containing from metallic grid to semi-transparent fabric, allows to see through into the depth.
\nAn installation along the sides of the volume, created with \u2018happyapple\u2019 lights, the new exterior lights produced by Pedrali, characterizes and underlines the different layers with light.
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fair design<\/small><\/span><\/span>
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categories       clients urban museums exhibitions +fair design+ architecture interiors design graphics video   A WHEEL FOR PEDRALI. Location: Salone del Mobile 2012. Milano Date: April 2012 Client: Pedrali Ico Migliore and Mara Servetto have designed for Pedrali Stand during the 2012 Design Week a dynamic and allegoric landscape. In order to explore their quality and wide […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-8033","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/pages\/8033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/comments?post=8033"}],"version-history":[{"count":5,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/pages\/8033\/revisions"}],"predecessor-version":[{"id":9192,"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/pages\/8033\/revisions\/9192"}],"wp:attachment":[{"href":"http:\/\/www.architettimiglioreservetto.it\/website\/wp-json\/wp\/v2\/media?parent=8033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}