SK PLANET MEDIA TOWER
The technological forest
Concept for invited competition

Location: Phoenix Park in Myeonon Myun, Pyeongchang-gun, South Korea
Date: March 2013
Client: SK Planet

The technological forest for Sk planet is a living-artificial square which change as a natural one. Marking the territory and connecting the functional areas, it is though to be placed at the entrance of the famous resort Phoenix Park in South Korea. It’s a landmark that reflects the surroundings adding massages e meanings. It can be crossed, breaking the meaning of outdoor and indoor space.
The media tower displays a multilayer communication, readable from distance as on site. A dynamic and intuitive graphics is used for territorial marketing and local service information; while an interactive skin lets people play, upload and browse contents, from the site or the wider area. Inside the tower there is a protected and intimate place where visitors can discover the latest news about the company.
The square is a flexible space for a new awaiting concept. It can be set up for different events and it is enlighten by dynamic light color compositions along with the screens.