MUSEO DEL RISPARMIO. INTESA SANPAOLO

Location: Torino
Date: may 2012
Client: Little Bull

The 24th May, 2012 was the opening date of the first Savings Museum in Europe, of which Migliore+Servetto Architetti Associati studio has developed the permanent exhibition project. The museum is located in the center of Turin, and was made possible thanks to the initiative of Intesa SanPaolo.
The museum covers a surface of 600 sm, at via San Francesco d’Assisi 8/A, inside the building that, in 1519, hosted the first city Pawnshop and is now a unique place in the world for its themes and its exhibition concept able to draw the public towards a complex subject in an innovative and interactive way.
The need of organizing a clear and direct exhibition of complex contents addressed to different kinds of public (from kids to teenagers,
up to adults), has led to the creation of different environments designed to give the visitors several kinds of experiences and activities able to draw the attention of the visitors and to make them become the actors/protagonists.
The exhibition structures are diversified and flexible and allow, both singles and groups, to go deeper into the contents and memorize them, building a personalized path of discovery, one can come back to, even in different times and places.