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urban museums exhibitions +fair design+ architecture interiors design graphics video


 

STAND FIAT. PARIS / GENEVE

Location: Paris / Geneve
Date: 2008-2009
Client: Fiat

Formed of modular elements and characterized by moving forms and images, the new stand appears like a kind of “oversized technological garden”. A path guides the visitor exploring this changing landscape made of gigantic stems, large suspended mirroring discs moved by engines and openings in the floor below the seats created by cutting and folding the floor itself, which reveal screens with moving images and graphic effects.
In Geneva, on the occasion of the “World Premiere” of the 500 Cabrio, a terrace garden installed in the centre of the stand, inspired by the geometric rigour of the traditional Italian garden, the enormous aviary dominated the stage. When raised, the 6 metres tall aviary on top of the scenic stairs revealed the new 500C model.

fair design
 

PARIS
 
 
 
GENEVE