BTICINO SLIM AND WHITE AXOLUTE CODE

Location: Milano
Date: June 2010
Client: Bticino SpA

The installation conceived by Migliore + Servetto Architetti Associati Studio, on the special occasion of the presentation of the new products BTicino Axolute white solution and Axolute Etèris, consists in an airy and ethereal landscape where the key concepts of the presented products are lightness and absolute white as prevailing features.
Coming out of a narrow tunnel, the visitor is immediately absorbed in a space characterized by changes of perspectives, both real and distorted by a virtual landscape. One thousand and two hundred books, with quotes and thoughts through the pages, face the walls while a projection recreates unexpected prospective and introduces to words and thoughts.
The literary theme, with the book as an object and as a content, becomes the central element in projecting the space. In the centre, the new BTicino Axolute white solution and Axolute Etèris products appear emerging, lotus flowers like, in big tanks covered with mirrors.