The concept of the Pedrali Stand at the Salone del Mobile 2014, designed by Migliore+Servetto Architects, distinguishes for lightness and dynamism.
Ten group of “Flying Boxes” open upwards in different volumes like “matryoshka dolls”. Such volumes are outlined by a thin wireframe that reveals their contents.
The new collection is presented through two levels of exposition: one is on the floor, easily accessible, the other one is suspended as a unique and scenographic artwork installation.
All around a double filter of curtains, lights and dynamic videos that create an indefinite and deep backdrop.