categories       clients

urban museums +exhibitions+ fair design architecture interiors design graphics video


 

HOGAN OLYMPIA.
THE LIFESTYLE OF FINE SPORTS

Location: The Roundhouse, London
Musée d’Art Moderne de la Ville de Paris, Paris

Date: April 2004
Client: Hogan

To contain, to transport, to travel.
A wealth of objects, pictures and ideas, which can be carried from place to place.
In the shadow of the free space, the chests, elaborate conveyors of communication, to be seen and touched, reveal the stratification of the different levels of which they are composed.
Ten dynamic structures defined by adding on different levels of graphics, images, film clips, products, light and materials. Like a beehive, the levels slide over each other like trays to form different stratifications and possible interpretations.
Historical pictures and objects from the world of sport alongside Hogan products inside the Roundhouse in London, an old shrine to the rock and punk music of the 1960s and ´70s.

event design